You have a lot of people you want to stay in touch with.  You know who they are and what you want to tell them but how do you make it interesting and informative.  We all get junk mail and we all know where that ends up.  A lot of effort to end up in the bin.

Ross County Football Club have supporters scattered all round the country.  How do they keep them informed about what is going on?

Answer a monthly podcast available online 24/7.  There to tell supporters, who would otherwise not attend or engage with the club, what is happening.

If you want to get a message across to your audience and let them see and hear what is happening to keep them onside or engaged in what you are doing, a video podcast accessed from your website or through an email link is the way to go.