It’s all too easy to get caught up in the mad dash to secure as many views as possible for our videos on YouTube.
Now I’m not going to try to argue that it doesn’t matter how many people watch that film which you have sweated over producing. If no one watches it you’ve wasted your time.
But the bottom line is that if 200 people watch your film and 100 of those are genuinely interested in your message, that’s way better than 5000 views which you can buy for a couple of pounds from any one of a number of company’s offering that service.
There’s no point at this stage in me reinventing the wheel. There are literally thousands of articles out there on how to increase your views. If you want a starting point then this wiki How page has some useful tips.
The point we always make to our clients is that what is important is that whatever effort you put in to producing a video, you need to match that with at least the same level of effort to make sure that the RIGHT people view it.
Once it’s out there make sure that all of your social media connections know about it. Build it into an email newsletter, this is way easier than most people imagine and recent research shows that an email with video is around 20% more likely to be opened than its text based equivalent.
The balance has also tipped in favour of people watching rather than reading. Again the research indicates that around 60% of business people would prefer to watch a video than read the text.
If you really want to get your message across it’s well worth the effort.